A Single Banner For the Multi-Screen Era
It is our belief that there are certain technical prerequisites to building a successful digital advertising campaign in this evolving, multi-screen era. These best practices are integrated into the production of all Adcade ads.
The most important quality of any campaign is that your ads are viewable on all screens. Building your ads to be responsive means that the creative assets and touch points within your ad will dynamically adjust and reposition to create an optimal experience regardless of the device it is viewed on.
For any device, ads dynamically adjust and reposition
Start With Mobile
Ensuring your campaign is effective at the most restrictive level
No Auto-generation Here
People dictating repositioning at breakpoints, not computers
No Shortage of Fun
Additional features and functionality for larger ad sizes
With HTML5, you have the ability to update live creative across all of your banner sizes. This on-the-fly capability means that no matter where your ads are hosted, once they’re live, the control is always in your hands.
Our ads generate high levels of dwell time and engagement. In addition, the post-click experience is always non-intrusive, keeping the user in the context of the page.
Multi-screen Rich Media HTML5 Banners
You can’t achieve responsive banners without technology that is cross platform. Why bother, you ask? Because your mobile and tablet audience can no longer be ignored.
There’s more mobile traffic than ever. Gone are the days of creating Flash rich media banners without considering modern devices. As technology advances, it’s becoming clear that HTML5 will be the answer to creating a homogenous digital experience across multiple screens and platforms.
BY 2015 ALMOST HALF OF ALL WEB TRAFFIC IS EXPECTED TO BE MOBILE
A Single 3rd Party Ad Tag for Every Size
We build your campaign in HTML5 and each ad is delivered using a single 3rd party tag, regardless of platform. The tag smartly detects the dimensions of it's parent container and displays at the appropriate size. No need to build your ads with different technologies and traffic them through numerous tags.
Don't Let Flash Hinder
There’s a better way to serve to your mobile audience than using backup images or having to create mobile specific ads. Don’t limit your reach just because of the archaic technology with which your ad was produced.
GIMME MO' MOBILE
If cross platform isn’t your thing yet and you just want sweet mobile executions, we’ve got you covered. Our motto is “Never been done before? No big deal.” (NBDB—NBD). We love conceptualizing and innovating new ad products, especially for mobile.
RICH MEDIA CONVERSION
We also offer conversion of existing Flash banners to HTML5. This is hand-crafted goodness—not just a generic “convertor.” Don’t sweat it, the process is still simple and inexpensive. And for the HTML5 skeptics out there, we’re happy to prove that we’ve got every Flash animation covered.
Entice the user to engage and click-through with eye-catching animations.
Allow users to navigate through ad content, highlighting key products and attributes.
Direct the user to your e-commerce site or another POS to buy your product.
Engage users with your brand through a custom mini game or one of our “skinned” templates.
Teach, demonstrate or inform users about your product(s).
Give users the opportunity to collaborate on brand content within the ad unit.
Give users the option to take something away from their interaction with your brand.
Intrigue users with a relevant “lock and key” interaction that reveals the ad after completion.
All Rich Media Animations
All Native Device Features
Download / Install
WE TRACK EVERY METRIC DOWN TO THE PIXEL
Get comprehensive campaign performance insight with our advanced reporting and analytics. From detailed interactions within the ad, to correlations between screens and conversion paths. Ensure maximum performance and ROI with actionable, real-time, intelligence.
- 06Touch Time
- 07Interaction Window
- 09Device / OS
- 11Time / Day
MEASURING ENGAGEMENT BEYOND SIMPLE CLICKS AND IMPRESSIONS
Within each of these categories are numerous data types and values that we capture and store by the millions, every second. These data sets are algorithmically aggregated and sorted, returning values that can be used to calculate meaningful rates. We use this
vast set of information to analyze touch-point patterns and interaction windows at the most granular level and garner true engagement insights across all screens to help you understand and implement learnings specific to your ROI goals.
KEY PERFORMANCE METRICS
The percentage of total impressions served that resulted in rich media, as opposed to a backup image, being displayed to the user.
The percentage of user-initiated interactions out of total impressions.
Rich Media Engagement
The percentage of rich media impressions that resulted in engagement with ad sensors such as click-throughs.
The percentage of impressions that resulted in a click-through.
The percentage of users who saw the expanded panel of the ad via either auto or user-initiated expansion.
The percentage of users who saw the panel expanded and manually or auto collapsed.
The average amount of aggregated time (seconds) that the user spends with their mouse or finger down on the ad.
The average amount of time (seconds) from the first to last detectable ad interaction.
The percentage of rich media impressions that resulted in a user-initiated video start, stop, pause, mute, etc.
ANY SOLUTION TO FIT
We can be your 360 degree rich media solution. Or, we can hop in at any point in the process. Use the tool below to identify which relationship scenario is the best fit for your organization.
We can be your 360 degree rich media solution. We are a full service shop that does everything you need to get your ads online. You can choose from our list of services below for the items that best fit your needs. Or, if you want a vendor that can handle everything, we've got you covered.
ALL HANDS ON DECK
We are a full service shop that does everything you need to get your ads online. You can choose from our list of services for the items that best fit your needs. Or, if you want a vendor that can handle everything, we've got you covered.
You're already staffed with top notch creative thinkers and designers and you're familiar with new technologies and web standards, but you've been asked to develop an interactive, cross platform rich media campaign and don't have the HTML5 development and ad serving resources to do it.
You know how to plan and buy media in your sleep but you aren't experts in new technology and don't necessarily have the creative resources, nor the time, to ideate. The directive from the client is to reach their mobile and tablet audience with something unique, which means you need a trustworthy HTML5 vendor that can do it all.
You have an internal team of designers and innovators that produce the majority of your ad products, however, your developers are mainly Flash guys and you're having a hard time winning new business without a mobile and tablet offering. You've got design covered but you need help with HTML5 tech.
You're trying to do a lot with pretty much no resources. It was much easier to sell your inventory when it was all desktop-based, but mobile and tablet traffic is growing quickly and brands are asking for the world. You might not need our help with everything, but we're ready if you do.
Your app just got top 10 in the app store for the third week in a row and now it's time to monetize. Brands are knocking on the door but you're not sure how to provide the rich mobile and tablet experiences they are demanding. You need an HTML5 ad partner.
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WE WORK HARD TO MAKE YOU SAY NICE THINGS
No kidding. With all this talk about technology and capabilities, it needs to be said that customer service is our biggest priority. It’s engrained in every department.
Adcade has created mobile first, cross screen experiences for our clients that are scalable at every turn. They have a world class team with the ability to combine art and science to rapidly solve problems for advertisers. They are the gold standard.
— Jason Newport
SVP Head of Mobile Practice
The Adcade technology has the real potential to disrupt the digital market. Through HTML5 and responsive ad units, brands have the ability to reach consumers on all platforms in a scalable and cost effective way. They are great to work with and I look forward to seeing what the future brings.
— Matt Schrag
Sales Product Lead - Display
Adcade has a great product that has helped us increase our engagement rates across all platforms. Their team is focused on the client's needs and their technology is the best we've seen.
— Emily Allen
SVP, Ad Strategy, Studios / Sales Dev.
Business Insider, Inc.
Adcade's offerings and technology have provided significant value to the Hearst team. They have helped us land new clients, increase our cross platform offerings, and boost our engagement metrics on desktop, mobile, and tablet.
— Bill McGarry
Executive Director, Digital Ad Sales
Hearst Men's Group
Adcade's platform can do it all. Their flexible product and service offering has helped us increase work-flow efficiency and overall revenue generation. Their ads perform well above industry averages and their HTML5 technology is the best on the market.
— Jeffrey Griffin
Director, Ad Operations
The Adcade team has a great vision for the future of the industry. Their ability to think outside the box and bring digital and OOH marketing together will help brands resonate with consumers in the new era of media.
— Ray Rotolo
Chief Operating Officer
Three different backgrounds came together with the common belief that industry standards were meant to be disrupted.
Passionate visionary, Doer,
Dreamer, BGC, Green Thumb
Technologist, Creative Tinkerer,
Redbull Junkie, Barrel Shredder
Details-man, Jack of all Trades,
Thinker, You gonna eat that?