The Evolution of Rich Media Advertising

Multi-screen, HTML5 advertising solutions and services for all modern devices.

WELCOME TO ADCADE

Online advertising is changing. With an increasing number of platforms, the use of industry-leading technology is essential to ensure your ads are visible no matter the device.

With Adcade as your rich media partner, your ads will not only look great anywhere, but will intelligently respond to different platform resolutions and capabilities.

A Single Banner For the Multi-Screen Era

It is our belief that there are certain technical prerequisites to building a successful digital advertising campaign in this evolving, multi-screen era. These best practices are integrated into the production of all Adcade ads.

RESPONSIVE
DESIGN

The most important quality of any campaign is that your ads are viewable on all screens. Building your ads to be responsive means that the creative assets and touch points within your ad will dynamically adjust and reposition to create an optimal experience regardless of the device it is viewed on.

Fig. 01

Single
Responsive
Banner

DESKTOP TABLET MOBILE
01
Dynamic Content

DYNAMIC CONTENT

With HTML5, you have the ability to update live creative across all of your banner sizes. This on-the-fly capability means that no matter where your ads are hosted, once they’re live, the control is always in your hands.

Sticky UX

STICKY UX

Our ads generate high levels of dwell time and engagement. In addition, the post-click experience is always non-intrusive, keeping the user in the context of the page.

Multi-screen Rich Media HTML5 Banners

You can’t achieve responsive banners without technology that is cross platform. Why bother, you ask? Because your mobile and tablet audience can no longer be ignored.

THE LANDSCAPE
IS CHANGING

There’s more mobile traffic than ever. Gone are the days of creating Flash rich media banners without considering modern devices. As technology advances, it’s becoming clear that HTML5 will be the answer to creating a homogenous digital experience across multiple screens and platforms.

Fig. 02

TODAY

Mobile
Traffic

Desktop
Traffic

28% Source
Pew Research Center

2015 PEW RESEARCH FORECAST

Mobile
Traffic

Desktop
Traffic

Tablet Mobile Desktop
46%

Not only will mobile traffic increase, people visiting the web via mobile will more than double.

54%

Desktop traffic is predicted to remain strong, but the use of Flash is expected to diminish significantly.

02
By 2015 50% of web traffic will be mobile.
TODAY 2015

BY 2015 ALMOST HALF OF ALL WEB TRAFFIC IS EXPECTED TO BE MOBILE

HTML High-5 De-friend Flash

A Single 3rd Party Ad Tag for Every Size

We build your campaign in HTML5 and each ad is delivered using a single 3rd party tag, regardless of platform. The tag smartly detects the dimensions of it's parent container and displays at the appropriate size. No need to build your ads with different technologies and traffic them through numerous tags.

Don't Let Flash Hinder
Your Campaign

There’s a better way to serve to your mobile audience than using backup images or having to create mobile specific ads. Don’t limit your reach just because of the archaic technology with which your ad was produced.

Gimme Mo Mobile

GIMME MO' MOBILE

If cross platform isn’t your thing yet and you just want sweet mobile executions, we’ve got you covered. Our motto is “Never been done before? No big deal.” (NBDB—NBD). We love conceptualizing and innovating new ad products, especially for mobile.

Rich Media Conversion

RICH MEDIA CONVERSION

We also offer conversion of existing Flash banners to HTML5. This is hand-crafted goodness—not just a generic “convertor.” Don’t sweat it, the process is still simple and inexpensive. And for the HTML5 skeptics out there, we’re happy to prove that we’ve got every Flash animation covered.

AD TYPES

Animators

Entice the user to engage and click-through with eye-catching animations.

Explorers

Allow users to navigate through ad content, highlighting key products and attributes.

Shoppers

Direct the user to your e-commerce site or another POS to buy your product.

Gamers

Engage users with your brand through a custom mini game or one of our “skinned” templates.

Informers

Teach, demonstrate or inform users about your product(s).

Creators

Give users the opportunity to collaborate on brand content within the ad unit.

Sharers

Give users the ability to spread the word about your brand.

Keepers

Give users the option to take something away from their interaction with your brand.

Revealers

Intrigue users with a relevant “lock and key” interaction that reveals the ad after completion.

AD FEATURES

All Rich Media Animations

All Native Device Features

Responsive Design

Video

Maps

Forms
(Data Capture)

360° View

Social Media Integration

Direct Response

Embedded HTML

Download / Install

E-Commerce

Media Galleries

Custom Javascript

Age Gate

WE TRACK EVERY METRIC DOWN TO THE PIXEL

Get comprehensive campaign performance insight with our advanced reporting and analytics. From detailed interactions within the ad, to correlations between screens and conversion paths. Ensure maximum performance and ROI with actionable, real-time, intelligence.

METRICS WE
TRACK

  • 01Impressions
  • 02Interactions
  • 03Clicks
  • 04Expands
  • 05Closes
  • 06Touch Time
  • 07Interaction Window
  • 08Video
  • 09Device / OS
  • 10Location
  • 11Time / Day
  • 12Custom
Fig. 03
01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
11.
12.
03

MEASURING ENGAGEMENT BEYOND SIMPLE CLICKS AND IMPRESSIONS

Within each of these categories are numerous data types and values that we capture and store by the millions, every second. These data sets are algorithmically aggregated and sorted, returning values that can be used to calculate meaningful rates. We use this

vast set of information to analyze touch-point patterns and interaction windows at the most granular level and garner true engagement insights across all screens to help you understand and implement learnings specific to your ROI goals.

METRICS WE TRACK

  • 01Impressions
  • 02Interactions
  • 03Clicks
  • 04Expands
  • 05Closes
  • 06Touch Time
  • 07Interaction Window
  • 08Video
  • 09Device / OS
  • 10Location
  • 11Time / Day
  • 12Custom

KEY PERFORMANCE METRICS

Rich Media

The percentage of total impressions served that resulted in rich media, as opposed to a backup image, being displayed to the user.

Interaction

The percentage of user-initiated interactions out of total impressions.

Rich Media Engagement

The percentage of rich media impressions that resulted in engagement with ad sensors such as click-throughs.

Clicked Impression

The percentage of impressions that resulted in a click-through.

Expansion

The percentage of users who saw the expanded panel of the ad via either auto or user-initiated expansion.

Collapse

The percentage of users who saw the panel expanded and manually or auto collapsed.

Touch Time

The average amount of aggregated time (seconds) that the user spends with their mouse or finger down on the ad.

Interaction Window

The average amount of time (seconds) from the first to last detectable ad interaction.

Video Engagement

The percentage of rich media impressions that resulted in a user-initiated video start, stop, pause, mute, etc.

ANY SOLUTION TO FIT
YOUR NEEDS

We can be your 360 degree rich media solution. Or, we can hop in at any point in the process. Use the tool below to identify which relationship scenario is the best fit for your organization.

We can be your 360 degree rich media solution. We are a full service shop that does everything you need to get your ads online. You can choose from our list of services below for the items that best fit your needs. Or, if you want a vendor that can handle everything, we've got you covered.

AD
INNOVATIONS

CREATIVE
SERVICES

AD SALES

DEVELOPMENT
SERVICES

CLIENT
SERVICES

TECHNICAL
SUPPORT

  • AD
    INNOVATIONS
  • CREATIVE
    SERVICES
  • AD SALES
  • DEVELOPMENT
    SERVICES
  • CLIENT
    SERVICES
  • TECHNICAL
    SUPPORT

WE WORK HARD TO MAKE YOU SAY NICE THINGS

No kidding. With all this talk about technology and capabilities, it needs to be said that customer service is our biggest priority. It’s engrained in every department.

FOUNDING TEAM

Three different backgrounds came together with the common belief that industry standards were meant to be disrupted.

ROB CROMER Co-founder & CEO
Rob Cromer

Passionate visionary, Doer,
Dreamer, BGC, Green Thumb

BUZZ WIGGINS Co-founder & CTO
Buzz Wiggins

Technologist, Creative Tinkerer,
Redbull Junkie, Barrel Shredder

ROB PRENTICE Co-founder & COO
Rob Prentice

Details-man, Jack of all Trades,
Thinker, You gonna eat that?